The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Cultural Driver
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Cultural Driver
Playlist Timer
Agency: Publicis Italy / Milan + Barilla
Client: Barilla Category: Social Channel / Single Platform
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard Category: Real-Time
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev Category: Real-Time
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Vertical Video
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Magazine / Series
San Francisco Symphony Brand Identity
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony Category: Branding / Identity System
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Mobile-First Video / Over 15 Seconds
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Online Community / Platform
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Intra-preneurship
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Craft / Use of Visuals
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Mobile Advertising
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client: Facebook Category: Use of Licensed Music
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Digital / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Digital / Use of Technology
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Out of Home / Billboards & Transit
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film Category: Out of Home / Billboards & Transit
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: User-Generated Content
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Experiential & Installations / Experiential & Immersive
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Print
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: In-House / External Agency Collaboration
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Cross-Channel UX / UI / Digital / Physical
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Sound
Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client: The New York Times Category: Editing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Editing / Single
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Voice
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Active Engagement / Call to Action
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Active Engagement / Call to Action
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Live Events
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Music & Sound Craft
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Craft / Writing
Award:
2021 Cultural Driver Gold Pencil
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Cultural Driver
Annual ID:
OS_CD21_001G
Award:
2021 Cultural Driver Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Cultural Driver
Annual ID:
OS_CD21_002G
Award:
2021 Social Media Gold Pencil
Agency:
Publicis Italy / Milan + Barilla
Client:
Barilla
Title:
Playlist Timer
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_002G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Real-Time
Annual ID:
OS_CU21_007G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client:
AB InBev
Title:
Cold Tracker
Category:
Real-Time
Annual ID:
OS_CU21_008G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_011G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Use of Vertical Video
Annual ID:
OS_MI21_028G
Award:
2021 Creative Effectiveness Gold Pencil
Agency:
FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS_CE21_016G
Award:
2021 Print Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Annual ID:
OS_PT21_005G
Award:
2021 Print Gold Pencil
Agency:
VMLY&R / Dubai
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Magazine / Series
Annual ID:
OS_PT21_006G
Award:
2021 Design Gold Pencil
Agency:
COLLINS + San Francisco Symphony
Client:
San Francisco Symphony
Title:
San Francisco Symphony Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_004G
Award:
2021 Mobile Gold Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO21_006G
Award:
2021 Interactive & Online Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Annual ID:
OS_IN21_005G
Award:
2021 In-House Gold Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Intra-preneurship
Annual ID:
OS_IH21_007G
Award:
2021 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_036G
Award:
2021 Mobile Gold Pencil
Agency:
DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Mobile Advertising
Annual ID:
OS_MO21_001G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client:
Facebook
Title:
Never Lost
Category:
Use of Licensed Music
Annual ID:
OS_MS21_006G
Award:
2021 Out of Home Gold Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_007G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_013G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_014G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_008G
Award:
2021 Direct Marketing Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DM21_009G
Award:
2021 Social Media Gold Pencil
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Annual ID:
OS_SM21_016G
Award:
2021 Out of Home Gold Pencil
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_012G
Award:
2021 Print Gold Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS_PT21_028G
Award:
2021 In-House Gold Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
In-House / External Agency Collaboration
Annual ID:
OS_IH21_001G
Award:
2021 Digital Craft Gold Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC21_005G
Award:
2021 Digital Craft Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC21_006G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Products
Annual ID:
OS_HW21_004G
Award:
2021 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Products
Annual ID:
OS_HW21_005G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Annual ID:
OS_EX21_021G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Annual ID:
OS_MI21_012G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Annual ID:
OS_MI21_013G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Annual ID:
OS_MI21_014G
Award:
2021 Public Relations Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Annual ID:
OS_PR21_001G
Award:
2021 Public Relations Gold Pencil
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Annual ID:
OS_PR21_010G
Award:
2021 Public Relations Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Annual ID:
OS_PR21_011G
Award:
2021 Design Gold Pencil
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE21_026G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Annual ID:
OS_CU21_001G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Storytelling
Annual ID:
OS_CU21_005G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_034G
Award:
2021 Social Media Gold Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_019G
Award:
2021 Social Media Gold Pencil
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_020G
Award:
2021 Social Media Gold Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_021G
Award:
2021 Direct Marketing Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Annual ID:
OS_DM21_012G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS_MS21_021G
Award:
2021 Public Relations Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_026G
Award:
2021 Integrated Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Annual ID:
OS_IG21_007G
Award:
2021 Integrated Gold Pencil
Agency:
Ogilvy / Hong Kong
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Annual ID:
OS_IG21_008G
Award:
2021 Print Gold Pencil
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Annual ID:
OS_PT21_021G
